ABM is no longer a buzzword. A well-designed ABM is a mighty tool giving an edge over the competitors. TOPO reports, more than 80% of B2B organizations are operating account-based marketing (ABM) programs. The success of any ABM program depends on one’s knowledge about target accounts. The importance of data and insight for your ABM program is undoubted. The more information you have, the more you can build customized content to better engage with your target accounts.
Insight data is popular amongst the B2B marketers as it unveils every minute detail about their target accounts. 25% of B2B companies said they use data and monitoring tools, while 35% said they plan to use insight within the next 12 months. ABM Insights provide you with all the information you need to craft industry-specific content to achieve higher personalization levels with your target accounts.
Let’s uncover some of the way insight can amplify ABM.
Aligning sales and marketing
Insight helps in fostering alignment and collaboration. It helps to build a list of more target accounts and then personalize marketing efforts effectively. For marketers, insight can be used to begin conversation with target accounts and personalize messages for those who can buy. Personalizing message for target accounts helps to act in favor while talking about most pressing concerns. The complex nature of the B2B sales cycle is one of the reasons why making most out of each interaction with target accounts is paramount.
Achieving higher personalization levels with target accounts
A higher level of personalization can be achieved with your target accounts by leveraging ABM Insights. ABM Insight helps to achieve higher personalization by delivering resonance and relevancy. Information available publicly unveils great depth of information about target accounts and connecting the dots, it helps to achieve higher personalization levels.
Increasing content marketing efforts
The success of any ABM program depends on the ability to meet the needs of target accounts through tailored marketing contents. Sales and marketing team can collaborate to develop content that addresses the needs of the target account as well as remains on top of their minds. Content that is specific to the industry of your target accounts guarantees to deliver high ROI in comparison to content that is not. ABM Industry Insights helps you achieve in creation of industry-specific content through bespoke insights in consideration of your level of sophistication of product you are marketing and selling. Account Insight program like Business Brainz’s ABM Insight program satisfies the high level of data and insight demanded by ABM to create highly customized marketing content for carrying out targeted marketing programs.
Building strong relationships
ABM Insight helps to build strong relationship with the target accounts. ABM has the power to drive results for any business. Individuals, irrespective of their industry, are always in search of solutions for the challenges they’re facing. Once the B2B marketer is willing to understand the challenges of their target, building content like blogs and white papers becomes easier. Sophisticated and relevant content ultimately drives engagement, helping to build strong relationship with the target accounts.
To sum it all…
In today’s age, where less than 1% of leads convert into revenue-generating customers, insights help to cut through the curb and create a meaningful conversation with the target audience. The more engaging your content is, more attention you are going to get. Crafting hyper-personalized content will indeed help you amplify your ABM program. However, there is always a precedence for quality over quantity.