Buyer Persona Insight
“Intel on target personas to decode role-specific priorities”
Our bespoke buyer persona insight provides in-depth information about a particular role in an industry, for example, CIOs in the automotive industry. This insight consists of the buyer’s key focus areas, priorities, success metrics, and challenges. A buyer persona insight report should be treated as a living and breathing document for companies that are heavily inclined towards delivering exceptional customer experience.
Our highly detailed buyer persona insight reports help you to better understand the wants and needs of your customers, achieve hyper-personalization so that your messaging resonates with them, and also help your C-level executives.
Our buyer persona reports follow a 3 tiered approach. Here’s an example of our 3 tiered buyer persona insight report for the automobile industry:
Speak your target persona’s language
Our insight reports are highly tailored to help you truly understand the changing dynamics of the roles in your target industry. We collect, curate, and deliver competitive intelligence to give you the edge against rivals. Each insight report is built by leveraging years of experience and 1000s of reliable data sources to help you fuel your ongoing ABM programs.
Persona overview
Pain points and challenges
Strategies and priorities of the role
Opportunity identification
Key decision-makers
Change drivers
Custom requirement
Benefits of using Buyer Persona Insight reports
- Build an extremely robust account plan in place
- Show you truly understand their business
- Fuel account-based intelligence for your ongoing campaigns
- Empower Account-level engagement
- Sales and Marketing Alignment
- Relationship and Account Mapping
Users of Buyer Persona Insight Reports
- Head of Sales and/or Revenue Leader to educate sales teams on prospective buyers and their behaviors.
- Marketing leaders to build go-to-market strategies.
- Account owners/Sales to strike the personalization chord with target personas, understand each account and specific roles at those accounts at a deeper level, spot opportunities that exist, and ultimately win the sale
- Account Managers who seek to manage or deepen relationships with named executives
- Copywriters who seek to personalize their account-specific content
- Project Managers who are overseeing ABM campaigns
Additional Services
“Are your reps reaching out to the right person at the right time with right messaging?”
“Are you chasing a large deal? Uncover insights that can drive growth and move business forward.”
“Start better conversations with your prospects”