Account-Based Marketing (ABM) Company Profile Report on Macy’s
ABM Account Insight Profile on America’s Department Store: Macy’s, an iconic brand and retail industry leader. The report offers in-depth understanding of strategic priorities, business challenges, technology landscape, IT strategy along with CIO trends. The company profile unearths information such as competitors, team members, and marketing spend for sales reps and marketers who are trying to sell into Macy’s.
- Company Overview of Macy’s
- Highlights Macy’s Strategy & Strategic Priorities
- Identifies Business Challenges of Macy’s
- Comprehensive information on Macy’s IT Strategy
- In-depth information on Technology Landscape of Macy’s
This report will be a useful asset for B2B sale reps, marketers, and revenue drivers searching for key data about Macy’s. With a major spotlight on the Macy’s technology landscape, the report helped the B2B Technology Company’s sales and marketing team gain detailed insight about the company’s structure, strategies, and priorities.
The sales team were able to highly customize their outreach efforts through research-backed insights and meaningful conversation, leading to securing Macy’s as a client.
The marketing group was able to draft personalised messages that reverberated with Macy’s business challenges and key needs. The outcome was a triple-digit ROI toward the end of the targeted marketing campaign.
