Account-Based Marketing (ABM) Company Profile Report on Citigroup (2016)
This ABM Account Insight Profile uncovers Citigroup’s strategic priorities, business challenges and IT strategy. This report was custom-built for a B2B Technology Company with a key focus on Citigroup’s technology landscape to help their sales & marketing team ensure deep-level understanding.
Report Highlights
- Company Overview of Citigroup
- Uncovers Citigroup's Strategy & Strategic Priorities
- Identifies Business Challenges of Citigroup
- In-depth information on Citigroup's IT Strategy
- Detailed information on Technology Landscape of Citigroup
More about this report
With a key focus on Citigroup’s technology landscape, the report helped our client, a global SaaS company drive meaningful conversations with Citigroup’s decision-makers.
The client’s sales team was able to personalize their outreach efforts through research-backed insights. Also, their marketing team was able to launch targeted marketing campaigns along with building different forms of content.
