Account-Based Marketing (ABM) Company Profile Report on Bank of America
This ABM Account Insight Profile uncovers Bank of America’s strategic priorities, acquisitions, IT strategy and technology landscape. This report was custom-built for a global SaaS company with a key focus on Bank of America’s technology landscape to help their sales & marketing team ensure deep-level understanding.
- Bank of America’s Company Overview
- Uncovers Bank of America’s Strategy & Strategic Priorities
- Identifies Business Challenges of Bank of America
- In-depth information on Bank of America's IT Strategy
- Detailed information on Technology Landscape of Bank of America
With a key focus on Bank of America’s technology landscape, the report helped the client, who is a global SaaS company drive meaningful conversations with Bank of America’s decision-makers.
The client’s sales team was able to personalize their outreach efforts through research-backed insights. The marketing group was able to draft clear messages that reverberated with Bank of America’s business challenges and key needs. We also helped our client identify cross-sell and up-sell opportunities by identifying unique inroads into Bank of America.
