Account-Based Marketing (ABM) Company Profile Report on Barclays
This ABM Account Insight Profile on global financial services provider Barclays was custom-built for a B2B technology company. The report contains Barclays company overview, SWOT Analysis, strategic priorities, recent developments, business challenges, major competitors and valuable information on the technology landscape.
- Barclays Overview and SWOT Analysis
- Highlights Barclays Strategic Priorities
- Identifies Barclays Business Challenges
- Insight on Barclays IT Strategy
- Comprehensive Information on Barclays Technology Landscape
This report will be a helpful resource for B2B sales reps, marketers and anyone looking to access key information about Barclays. With a key focus on Barclays technology landscape, the report helped the B2B Technology Company’s sales & marketing team ensure deep-level understanding.
The sales team was able to personalize their outreach efforts through research backed insights and have more meaningful conversations, and eventually close the account as a client.
The marketing team was able to draft clear messages that resonated with Barclays business challenges and strategic priorities. The result was a triple-digit ROI at the end of the targeted marketing campaign.
