View our reports


Helping a Telecom giant save millions of marketing dollars

Business Brainz Case Study

Challenge

The leadership team wanted to take a relook at prioritizing and de-prioritizing their target industries. They wanted a Malaysia only view into all their major target industries with a granular view into the state of ‘Cloud’ and ‘Security’ in each.

The Telecom giant also further wanted to learn about key priorities and challenges faced by their top competitors and their initiatives with each target industry.

Due to differences or diversity in opinion and possible biases, the telecom giant wanted to partner with a research firm. Hoping, this partnership could help them dive deep in order to make fact-based decisions.

Solution

Our analyst team covered all target industries with facts and figures in a three-tiered approach, i.e. Malaysia view, Asia Pacific view, and Global view. Our report covered key business priorities, challenges, major customers, key case studies, and sales and marketing plans of named customers.

Business Brainz team delivered ten account insight profiles to the leadership team answering all the ideal questions about each target account. We started with a pilot project to gather intelligence on a few of their top target accounts i.e. Tier 1 accounts. We built a customized template that would help them find answers to all their ideal questions.

Outcome

Our reports:

Next Steps

Scroll to Top