Providing accurate insight to grow engagement for a global SaaS firm
Challenge
The global SaaS company had 10+ industries identified to gather insight. Head of Marketing was dissatisfied with the relatively low engagement generated by their existing content. Likewise, the marketing team was equally frustrated with the lack of insufficient industry insight at hand to launch regionally targeted nuanced campaigns.
Solution
Our analysts worked separately with the UK and US focused marketing teams. After putting in extensive effort with the marketing team, highly detailed and tailored geography nuanced industry insight reports were delivered.
Outcome
Our reports helped:
- Reduction in overall cost of developing and launching marketing campaigns
- 10X engagement with the right audience across social media
“Your quality of work is great. We could have never extracted so much of information about all the industries that we’re interested in”
– Head of Marketing, global SaaS firm