Helping a global tech firm sell into 50+ enterprise accounts
Challenge
The tech company had listed out 50 enterprise accounts they wanted to sell into. A huge challenge on their part was the effort required to sell into each account being far more than what was internally available. The CMO also wanted to understand C-level priorities at each targeted enterprise account.
Solution
Our analysts built a comprehensive insight report on each target account as defined by the client’s pipeline and priorities. The final deliverable uncovered major business priorities, key challenges, IT strategy, and technology stack. Based upon the needs identified by sales and marketing teams combined, while building the insight reports, our primary focus was on revealing information around cloud and technology transformation at each account.
Outcome
We always suggest our clients to do what they are best at: TO SELL and we do what we are best at: THE GROUNDWORK
Our reports were instrumental:
- Saved +10% of sales executives’ time
- Achieved 100% customization at scale
- Hyper-personalized all ‘Sales’ outreach
- Aligned all marketing and sales activities across each account
“The Partner Rep that owns one of the enterprise accounts had amazing things to say about the quality and relevance of the information provided. The team is very impressed”
– Project Coordinator for Enterprise Research project