More and more enterprise-scale companies are asking their B2B agencies to help with their ‘content’.
This is an indication that B2B marketing agencies’ clients are truly partnering with their vendors.
This raises an important question to your content marketing initiatives. Is your agency equipped with the right data and insight to build the most empowering, personalised content?
Customised insight programs provide industry-specific insight support for your agency, helping in building out your insight capabilities which supports your content marketing services being offered to your B2B enterprise clients.
Custom Insight enables you to achieve higher personalisation levels
Do you feel you are equipped with the right data and insight to empower higher and effective personalisation? This is the most significant challenge facing most B2B marketers, including strategists at B2B marketing agencies.
There is a challenge to achieve higher personalisation levels backed with the right data and insight. However, custom insight powered by desk research allows you to achieve higher personalisation levels, to achieve industry-specific level of content.
Through understanding of your target account’s industry and relevant topics, you as an agency are able to craft industry-specific content to achieve higher personalisation levels with your messaging.
The right data + insight forms the foundation for your B2B marketing programs
Before you launch your ABM or other targeted campaign, there is a prerequisite of the right data and insight. Data and Insight forms the foundation for your entire campaign, aids in the development of industry-specific content and helps you shift your focus on the right areas to craft your messaging and content around.
As an integral part of your entire targeted marketing program, investing in data and insights will generate high ROI in terms of helping you achieve industry and account specificity.
Want to request a sample insight documents for your B2B marketing agency?
For more resources and insights which fuel your ABM and other targeted marketing initiatives with actionable intelligence, visit our download center at businessbrainz.com/reports/ We have helped numerous agencies with building out their insight capabilities. Delivering personalisation at scale through precise account insights is what we exist for.