Account Based Marketing does not succeed by itself. The team behind it has to make it one! A key element includes ‘insight’ to be distilled from all the information available in this universe. And, to your surprise, a simple desk research can unlock huge value.
Simple desk-research. Great value! Let me explain.
Simple Desk Research helps alleviate the biggest problem facing Account Based Marketers which is the problem of data and insights. 86% of those surveyed at the Account Based Marketing census in 2018 identified ‘securing the data and insight’ as the biggest challenge. The plethora of up-to-date account data and insights available at your fingertips through the internet means that simple secondary research can be the solution for your data and insights problems.
Desk Research delivers precise insights for your ABM program
Everything collected through desk based research is delivered at precision. This is due to the advantages that human intelligence offers in terms of research. We as humans are able to analyse and synthesize insights through secondary research to ultimately deliver at precision. Whatever insights collected through Desk Research is delivered at precision as well at scale, something which current sales intelligence software simply cannot provide.
Highly relevant insights to fuel your account engagement
Desk Research powered by human intelligence uncovers highly relevant insights to fuel your outreach and engagement with your ABM accounts. Whatever insights collected through Desk Research is highly relevant to your Account Based Marketing initiatives and can be quickly leveraged into your outreach. To ensure the effectiveness of your targeted marketing strategy, insights on the firmographics, technographics, key executives and the industry they operate in are provided through Desk Research.
Research helps you know about the ‘A’ in ABM
Up-to-date and highly relevant insights collected through Desk Research helps you know about the ‘A’ in ABM which is the account side of marketing. Research helps you know about the “A – account” of your ABM so that you are confident your ABM initiatives will drive significant results. After all, no matter how much effort you put in, if you do not know the account ell enough, how will you lay the foundation of ABM to win that account?
Conclusion
Desk Research can be the answer to the biggest problem facing ABM marketers which is the problem of data and insights. A structured Desk Research process in place that satisfies the essential insight requirements helps you find precise and highly relevant insights for your ABM program. Simple desk research may be the answer and the alleviator to the biggest problem facing ABM marketers.