How ABM Insight Can Revolutionize Your Outreach

Separation is in the preparation! Those are the words of Ed Mylett, a peak performance expert.

For a B2B sales person, the one preparation that can actually separate you from the rest is: desk-research. Understand your account so well that you know them almost better than they know themselves. And, with very large Fortune 1000 accounts, that is very much possible! Here is how to make that work in your favour.

To genuinely revolutionize your outreach, all you need to do is learn more. Meaning, find out what are the gains they’re after, what are their pains, and who are the people who are responsible for making those gains happen, and those that are responsible for eliminating those pains. This is exactly what ABM Insight provides you with, along with time-savings from tedious desk-based research that you must perform to win big logos.

B2B Sales and Marketing requires you to build an ideal customer profile – as well as understanding of their overall strategy and priorities for you to better align your sales and marketing efforts.

“Insight” is crucial for helping you build an understanding of the strategic priorities of your target account as it provides you with a holistic view of your target account from a technological and business perspective.

Here are 3 ways that ABM Insight can revolutionize your outreach:

Insight fuels your outreach with all the right and relevant information

Whether you are a marketer crafting highly personalized marketing collateral to grab the attention of your ideal customers or a salesperson conducting outbound sales, insight fuels you with all the right and relevant information. You require all the right and relevant information to fuel your outreach programs to have meaningful conversations and generate interest for your products and services. This is what ABM Insight provides you with: all the right and relevant information for you to successfully create demand for your products and services.

Highly powerful and can be quickly leveraged into your outreach

Business information that is converted to insight with the additional perspective of a B2B salesperson or marketer is the most powerful information you can have which revolutionizes your outreach. In addition to being highly powerful, ABM Insight can be quickly leveraged into your outreach. This means that the next campaign or the next conversation you have with your ideal customers, ABM Insights can be leveraged.

ABM Insight is customizable as per your insight requirement

Generic business information simply does not cut it nowadays in B2B Sales and Marketing – you require the hard to find information that is converted to insight to fuel your outreach. ABM Insight helps you find that difficult to find information and converts it into insight which is its secret sauce. Additionally, you require information limited to a specific geography or region and want it to be segmented. For example, you require information about the dynamics of the FMCG Industry in North America only – not globally. Traditional sales and marketing intelligence software cannot provide you with this level of depth of insight, but ABM Insight through ‘scaling’ customization can help you achieve this deep level of insight.

Conclusion

ABM Insight is a highly powerful and customizable form of business information which you can quickly leverage into your existing outreach programs. Your new and existing outreach programs require all the right and relevant information. ABM Insight helps you to build a holistic understanding of your target accounts and industries from their priorities and strategic point of view. Hence, it is one of the most powerful sales and marketing intelligence tool at your fingertips.