ABM Insights fuel your ABM and other targeted marketing programs with the insights you need through simple desk research about your target industries, accounts and people. A key enabler to providing you with a 360 degree view of your target account, ABM Insight is an invaluable tool for every ABM Marketer.
The biggest problem of ABM Marketers, the problem of data and insights is resolved through specific and precise account insights that are industry-specific. ABM Insights provide you with all the insights you need to craft industry-specific content to achieve higher personalisation levels with your target accounts.
This blog will look at 3 ways your ABM program can leverage ABM Insights, which you can develop using just a computer and an internet connection.
Leverage ABM Insights to achieve higher personalisation levels with target accounts
Higher personalisation levels can be achieved with your target accounts through leveraging ABM Insights. Delivering resonance and relevancy with your target accounts, ABM Insights achieves higher personalisation levels with your target accounts. Publicly available information unveils great depth of information about your target accounts and connecting the dots, you will be able to achieve higher personalisation levels with your target accounts.
Create industry-specific content for your target accounts
Industry-specific content can be built through a dedicated ABM Insight program in place. Insights specific to the industry and the product you are marketing are invaluable in creating industry-specific content for your target accounts. Content that is specific to the industry of your target accounts guarantees to deliver high ROI in comparison to content that is not. ABM Industry Insights helps you achieve in creation of industry-specific content through bespoke insights in consideration of your level of sophistication of product you are marketing and selling.
Unearths insights that make or break your ABM Program
Conducting deep-dive account profiling exercise on your target accounts and industries unearths valuable insights about your target accounts, industries and people. Invaluable insights which you can then quickly leverage on to your ABM Program to resonate better with your target accounts. Having an in-depth profile about your target accounts also syncs your sales and marketing teams with the level of information and insight.