Account-Based Marketing (ABM) Company Profile Report on IBM
This ABM Account Insight Profile on Fortune 500 company, IBM offers in-depth understanding of strategic priorities, business challenges, technology landscape, IT strategy along with CIO trends. The company profile unearths information such as competitors, team members, and marketing spend for sales reps and marketers who are trying to sell into IBM.
- Company Overview of IBM
- Highlights IBM’s Strategy & Strategic Priorities
- Identifies Business Challenges of IBM
- Comprehensive information on IBM’s IT Strategy
- In-depth information on Technology Landscape of IBM
This report will be a useful asset for B2B sales reps, marketers, and anybody searching for key information about IBM. With a major spotlight on the IBM technology landscape, the report helped the B2B Technology Company’s sales and marketing team gain detailed insight about the company’s structure, strategies, and priorities.
The sales team were able to highly customize their outreach efforts through research-backed insights and meaningful conversations, leading to securing IBM as a client. The marketing group was able to draft clear messages that reverberated with IBM’s business challenges and key needs.
