Industry Insight
Industry Insight
“Custom-built industry reports to answer industry-specific questions”
Industry Insight is an industry targeted insight solution that empowers your campaigns with industry-level intelligence. It uncovers the trends and forces that are driving your target global industry forward. Industry-level intelligence is delivered in a report format for you to digest what’s happening in your target industry and deliver the latest updates and news affecting your industry.
Truly understand your prospects and industry better
Our insight reports are highly tailored to help you truly understand your named accounts and industries. We give you what matters most to your enterprise accounts and verticals. All the understanding gained for your verticals is built by leveraging years of experience and 1000s of reliable data sources. The insight reports will help you fuel your on-going ABM programs.
Every insight report is built by leveraging years of experience and 1000s of reliable data sources to help you fuel your on-going ABM programs.
Industry overview
Industry priorities
Industry challenges/trends
Key players in the vertical
Opportunity identification
Custom requirement
Benefits of Industry Insight
- Gain attention of the right person with the right context
- Show or demonstrate you truly understand their sector or industry
- Craft Industry-specific content
- Ensure sales and marketing are aligned around their understanding of each target vertical
- Identify additional potential accounts to target
- Develop an understanding of what’s going on in your target industry
Users of ABM Industry Insight
- Head of Sales and/or Revenue Leader to decide which verticals to prioritise or de-prioritise
- Account owners/Sales to understand the waters each one of their target accounts is swimming in
- Account Managers to spot additional opportunities triggered by opportunities at industry level
- ABM Strategists who are overseeing the entire ABM campaign to ensure personalization across target verticals
- Copywriters, who seek to craft and personalize industry-specific content
- Project Managers, who are overseeing the ABM campaigns
Additional Services
“Are your reps reaching out to the right person at the right time with right messaging?”
“Are you chasing a large deal? Uncover insights that can drive growth and move business forward.”
“Start better conversations with your prospects”