While you adopt Account Based Marketing as a model to win high value deals across named accounts, we take care of insight to keep you updated on what is happening within those ABM accounts.
When two marketers are competing for the same customer’s business, all other things being equal, the marketer with the greatest scope and depth of information about that particular customer will . . . more than likely, win the deal.
- Peppers and Rogers 1993
The benefits of using ABM Insight
Increase account relevance
Through precisely timed and targeted content, resources and information to guide the prospect along a persuasive path to what you sell
Engage earlier and more effectively
Know when your prospect hits key points on their buyer journey so that you can be there before your competition to present your message first
Align marketing activity with account strategies and customer requirements
Actionable information and lead intelligence that help guide your prospect through their purchase journey with less friction and move the prospect through your sales cycle more quickly
Inspire customers with compellingly persuasive content
Give your prospects information that is timely and precisely targeted to their issues – information that is custom tailored to meet what hey need to help guide them on their decision making path to purchase from you.
Why Business Brainz?
Close More Deals
Know more about your prospects before you speak to them. Strategically align your offerings to their business need.
Know Your Customers
Retain your high value customers. Know where your key customers are heading and continue to empower them.
Grab Opportunities Quicker
Move quickly and effectively to leverage on new opportunities with actionable insights that our research team delivers.
Cross-sell and Up-sell your services
Continue to retain your top revenue generating customers. Retaining is far more lucrative than acquiring new customers.
Partner with your customers. Not Sell!
Strategically align your services to enable your customers to meet their strategic objectives. Partner, and not sell.
Reduce your Sales Cycle Time
With the type of knowledge our research team can deliver, your sales team will be armed with the intimate account knowledge to speed up your Sales Cycle